So far, Google AdWords is the best PPC search marketing platform there is. If you want to get more visitors to your site, then launch a Google AdWords campaign. However, remember that Google is also there to make money like you do. Thus, in order to make money out of your PPC search advertising campaign, strategize your campaign that it’s not only Google who makes money from you, but the other way around too.
If you have just opened a Google AdWords account, you might be overwhelmed with how fast Google is making money from you but you’re not getting any results. You should know that because Google is technically number one in Pay Per Click advertising, the competition is very intense. The results are more expensive keywords and more difficult to write competitive PPC ads.
Google AdWords has many efficient ways to get targeted visitors at a good price, this means more ways to waste money very quickly also. However you can save money and get much better results if you know how to make your way around the system and play your ads well. By optimizing your Pay Per Clikc ads and their landing pages, you can optimize your AdWords campaign. If you do this, you’d be amazed how you can dramatically lower your monthly AdWords bill while boosting revenues at the same time.
For best results, consult a qualified PPC management services company for that much needed increase of your investment’s ROI. They know the right things to do to discover that perfect keyword and to write those efficient Pay Per Click adverts to go with your the keyword, as well as how to price your ads and how to optimize your landing pages and so many more. You will certainly improve your Google AdWords campaign with the right people. Plus, they will be there every step of the way to fulfill your PPC search advertising goals.
For the moment, here are some fascinating facts about Google AdWords and Pay Per Click internet marketing.
1) Hundreds of thousands of businesses publish on Google AdWords but 80% of Google’s US profits come from about 1.5% of the advertisers (large companies such as Amazon, eBay, BizRate, etc. source: SEMrush).
2) The overall industry average click fraud rate in Q2 was 12.7%. That’s down from 13.8% for Q1 2009 and from the 16.2T% rate reported for Q2 2008. (source: ClickForensics)
3) The paid clicks in Q2/2009 were up 15 percent year-over-year, but down 2 percent from the first quarter. (source: Google Q2/2009 earnings summary)
Hope the above give you a perspective in the real world of PPC advertising.
